The Autopsy: our traffic drop audit. The cause in three business days, or it’s free.
The Autopsy is a traffic drop audit: $1,500 for the first 10, then $2,000. Give us read-only access to Google Search Console, and within three business days you get a verdict on what killed your traffic, what it costs you a month, and what to fix first. If we’re late or can’t name the cause with evidence, you get a full refund.
$1,500 for the first 10, then $2,000.
10 of 10 left at $1,500.
Four Autopsies a week. Next opening: this week.
Opens an email to hello@deathtoseo.com. We reply with the invoice and the Search Console steps.
What you get
Cause-of-death verdict.One page that names the cause, with an evidence appendix of dates, pages, queries and the overlap with Google’s updates.
Loss ledger.What was lost, by page and query, priced in dollars a month.
Odds.Each cause graded Recoverable, Partly recoverable, Waits on Google, or Structural.
Fix list.Dev-ready tickets, in priority order.
AI exposure map.Which of your lost queries now show an AI answer, and who gets cited instead.
Also included
A one-page brief for leadership, written to be forwarded.
The tickets in your format (Jira, Linear or CSV), plus copy-paste questions for any vendor whose work shows up in the cause.
A free re-check after the next confirmed Google update.
30 days of Watch.
How does the Autopsy work?
Day 0. Click Start an Autopsy. We reply with the invoice and the Search Console steps. You pay when you book.
Access. You add us as a read-only user in Google Search Console. Nothing else is needed.
The clock. The three business days start the business day after your access arrives. Business days are Monday to Friday.
The verdict. The verdict, loss ledger, odds, fix list and AI exposure map arrive by email by the end of the third business day.
How we reach the verdict, in five lines:
- We rule out tracking breaks, seasonality and falling demand.
- We date the drop.
- We test your site’s changes before we look at Google.
- We overlay Google’s confirmed updates and check where the clicks went, including to AI answers.
- We grade the odds and price the loss.
Three business days, or a full refund
You pay when you book. If we don’t deliver the verdict within three business days, or we can’t name the cause with evidence, we refund the Autopsy in full.
What does the verdict lead to?
| If the cause is | What follows |
|---|---|
| Your redesign | Rescue fixes it, and our crawl verifies the fix before you pay the second half. From $2,500. |
| If the odds are fair and the lost value justifies $7,500 of work, we offer the Recovery Program. Otherwise the fix list is where your team starts. | |
| AI | No product. The verdict tells you which losses are structural and where your budget does more. |
The honesty clause: if the Autopsy says the loss is mostly structural or unrecoverable, we say so, and we don’t sell you the Recovery Program. This is a policy, not a guarantee.
Or take the verdict and the tickets to your own team. They’re yours either way.
Who is the Autopsy for?
It’s for sites that had real search traffic before the drop: visible in third-party ranking data, or with meaningful clicks in Search Console.
It’s not for sites smaller than that (the free Cause Check is the honest place to start, and we’ll tell you so), sites built on scaled or spam tactics looking for a workaround, or anyone who wants a ranking guarantee.
Price
$1,500 for the first 10, then $2,000.
We raise the price by hand when the tenth Autopsy at $1,500 is booked. There’s no timer.
Four Autopsies a week. Next opening: this week.
The Autopsy fee counts in full toward Rescue or the Recovery Program if you book within 30 days. An Autopsy at $1,500 followed by a Rescue at $2,500 costs $2,500 in total.
Questions
What if the cause is more than one suspect?
The verdict says so and splits the loss by page and query wherever the evidence allows. Where it can’t be split, the verdict says that too.
How do you put a dollar figure on lost traffic?
We take the clicks you lost, from Search Console, and multiply them by the cost per click advertisers pay for the same queries. That’s a stand-in for what the traffic was worth, not your revenue. It tells you which losses are big enough to act on.
What if we disagree with the verdict?
Every claim points to evidence in the appendix: dates, URLs, queries, counts. Check it, send it to your vendor, push back on it. That’s what the appendix is for.
Will you contact our agency or developer?
No. You get copy-paste questions to send them if you want to.
Can we pay by card?
Not yet. We send an invoice by email when you book.