Skip to content
Death to SEO
Menu

Free tools

Free SEO tools: redirects, noindex and Google updates

Three free checks from our traffic-drop work. Trace where your old URLs go, test whether Google can index your pages, and line a drop up against Google’s confirmed updates. No signup, no email.

01The tools

Three checks for a traffic drop

  1. Redirect checker

    Trace up to 100 URLs, or pull your old URLs from the Wayback Machine, and see which are broken, chained or sent to the homepage.

    Use it whenTraffic fell after a redesign, a new platform or a domain move.

  2. Noindex and robots.txt checker

    See whether Google can index each page: the robots.txt rule Googlebot follows, meta robots, X-Robots-Tag and canonical. Test a robots.txt file against search and AI crawlers.

    Use it whenPages dropped out of Google, or a new site is about to launch.

  3. Google update checker

    Enter the date your traffic dropped, or load a Search Console export, and see which confirmed Google updates overlap. It runs in your browser.

    Use it whenNothing changed on your site and the drop lines up with an update.

02Where to start

Which one first?

Start with what changed. If traffic fell after a redesign, a new platform or a domain move, run the redirect checker on your old URLs. Broken pages and redirects to the homepage are on your site, so they’re fixable.

Pages gone from Google, or a launch coming up? Run the noindex checker. One leftover noindex tag or robots.txt rule is enough to keep a page out of Google.

Nothing changed on your site? Check the drop date against Google’s updates. An overlap makes Google a suspect, not the verdict: a relaunch in the same quarter can look just like an update.

Still can’t tell? The free Cause Check names the leading suspects for your domain, with dates, example URLs and counts, by email within one business day.

03Guides

Guides that go with the tools

  • How to redesign a website without losing SEO.

    What breaks rankings in a redesign or migration, and the checks that catch it before launch: old URLs, redirects, noindex, canonicals and rendering.

    The redesign guide

  • Search Console’s AI report: did AI take your clicks?

    Search Console now counts impressions from AI Overviews and AI Mode, but not clicks. How to read the report and how much of a drop it can explain.

    The AI report guide
Get my free Cause CheckHow we diagnose a drop