Every price, in public
Every price is published here. Start with the free Cause Check. If the evidence points somewhere real, the Autopsy names the cause in three business days for $1,500 for the first 10, then $2,000, and the fix is priced by cause: Rescue from $2,500, the Recovery Program at $2,500 a month, or nothing, when there’s nothing to fix.
Two steps to a verdict
Cause Check
Anyone
By email within one business day
None needed
Free
Autopsy
Every site with real search traffic and a real drop
Three business days, starting the business day after Search Console access arrives
Paid when booked. Full refund if we miss three business days or can’t name the cause with evidence
$1,500first 10, then $2,000
Cause Check: free
The leading suspects behind your drop, with dates, example URLs and counts, and an estimate of what it costs you a month. By email within one business day.
Autopsy: $1,500 for the first 10, then $2,000
The cause-of-death verdict, loss ledger, odds, fix list and AI exposure map, within three business days of Search Console access. Includes a leadership brief, tickets in your format, a free re-check after the next confirmed Google update, and 30 days of Watch.
Then the fix, by cause
Rescue
When the cause is your redesign (or migration)
About two weeks to verified fixes
Half to start, half when our crawl confirms every old URL resolves to the right page and the site is fully indexable. If the crawl fails because of our map, we fix it free
$2,500up to 500 old URLs; $4,000 up to 5,000; quoted above that
Recovery Program
When the cause is Google and the odds are fair. Three at a time
90 days
Month one is a paid pilot. If the indicators we agree in week one haven’t moved by day 30, stop and pay nothing more. No ranking guarantee
$2,500a month for 3 months
When the cause is AI: no product. The Autopsy tells you which losses are structural and where your budget does more.
Credit: the Autopsy fee counts in full toward Rescue or the Recovery Program if you book within 30 days. An Autopsy at $1,500 followed by a Rescue at $2,500 costs $2,500 in total.
Rescue: from $2,500
Every old URL mapped to the right page, every indexing fix ticketed, and a crawl that verifies the result. Your developer ships the fixes, or on Shopify, Webflow, WordPress, Squarespace or Wix we upload redirect files ourselves with temporary access, at no extra charge. Includes 90 days of Watch.
Recovery Program: $2,500 a month for three months
Weekly prioritised direction (tickets and page briefs), a check of every change that ships, and a monthly re-verdict. Offered only when the odds are fair and the lost value justifies $7,500 of work. Month one is a paid pilot with a day-30 exit. Three at a time.
Before a redesign, and after the work
Launch Cover: from $3,000
For teams about to redesign or migrate, before anything has dropped. We check your redirect map against every old URL, run the pre-launch checklist on the new build, crawl on launch day, and include 60 days of Watch. $3,000 up to 1,000 URLs, $5,000 up to 10,000, quoted above that. If we write the map too: $5,000 and $8,000.
If traffic drops after launch because of anything on our checklist that we passed, Rescue is free. It doesn’t cover anything we flagged that launched unfixed, or changes made after our last check. If the map or the build changes, send us the changes before launch and we’ll check them.
Book at least two weeks before launch, or three if we write the map.
Watch: $199 a month
After an Autopsy, Rescue or Launch Cover, Watch keeps an eye on the things that killed traffic before. The Autopsy includes 30 days of it, Rescue 90, and Launch Cover 60. After that, it’s $199 a month. Cancel anytime.
Every week: an email with where things stand.
Immediately: an alert if old URLs break, if noindex, robots or canonical tags change on key pages, or if sitemap or status errors appear.
After every confirmed Google update: a before-and-after Search Console comparison once the rollout finishes. This part needs your Search Console access to stay in place.
The details
Price ladder: the first 10 Autopsies are $1,500. After that, $2,000. 10 of 10 are left at $1,500. We raise the price by hand when the tenth is booked. There’s no timer.
Capacity: four Autopsies a week (next opening: this week) and three Recovery Programs at a time.
Booking Rescue directly: if your Cause Check already shows broken old URLs, you can book Rescue without a separate Autopsy. The Autopsy is included. The first payment is half the Rescue price or the Autopsy price, whichever is higher. If the Autopsy finds your site wasn’t the cause, we refund everything above the Autopsy price.
How do you pay?
Everything starts with a short form. Click a button, tell us your domain and email, and within 24 hours we reply with a Stripe payment link and next steps.
Autopsy: paid when you book. Full refund if we miss three business days or can’t name the cause with evidence.
Rescue: half when you book, half when our crawl confirms the fix.
Recovery Program: monthly, for three months. Stop at day 30 if the pilot indicators haven’t moved, and pay nothing more.
Launch Cover: half at kickoff, half after the launch-day crawl.
Watch: monthly. Cancel anytime.
Business days are Monday to Friday.
What we never promise
- Rankings.
- Traffic recovery.
- AI citations.
- Any timeline that depends on Google.
We also don’t sell retainers by default, or a fix for losses that are structural.
Questions
Why publish prices?
So you can decide before you talk to anyone. You should know what a verdict costs before you hand over access.
Is there a discount?
No. The first 10 Autopsies are cheaper because they’re the first 10.
What if the Autopsy says nothing can be done?
Then you’ve spent the Autopsy fee finding out, instead of months of retainer, and we don’t sell you a fix.
Do you charge for the Cause Check later?
No. It’s free, and it stays yours.